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Learn How to Launch a Beauty Product
Welcome
Introduction: What to expect and how to succeed in this course (7:43)
Worksheet: Your beauty brand business plan
Lesson 1: Do you have what it takes to launch a beauty brand? (7:59)
Checklist: Do you have what it takes?
Module 1: Building Your Foundation
About Module 1
Lesson 2: Budgeting for your beauty business (4:35)
Lesson 2 Resources
Lesson 3: Getting funding (16:21)
Lesson 3 Resources
Lesson 4: Setting up your company (7:53)
Lesson 4 Resources
Lesson 5: Starting with a co-founder (5:28)
Lesson 5 Resource
Lesson 6: Setting up your team (7:19)
Lesson 6 Resources
Lesson 7: Making an exit strategy for your business (4:10)
Lesson 7 Resource
Module 2: Finding Your Niche
About Module 2
Lesson 8: Create your customer personas (7:47)
Lesson 8 Resource
Lesson 9: Learn how to research and analyze your competitors (11:39)
Lesson 9 Resources
Lesson 10: What makes you unique? (5:56)
Lesson 10 Resources
Lesson 11: Name your business (12:55)
Lesson 11 Resource
Lesson 12: Trademark your business name (9:33)
Lesson 12 Resource
MODULE 3: Design and Branding
About Module 3
Lesson 13: Write your brand story (11:58)
Lesson 13 Resource
Lesson 14: Create a mood board (9:49)
Lesson 14 Resources
Lesson 15: Create your brand language (11:23)
Lesson 15 Resource
MODULE 4: Manufacturing Your Products
About Module 4
Lesson 16: How to create a beauty product line that sells (3:35)
Lesson 16 Resources
Lesson 17: Manufacturing paths for your beauty business (6:16)
Lesson 17 Resources
Lesson 18: Manufacturing beauty products 101 (15:38)
Lesson 18 Resources
Lesson 19: Finding your packaging components (10:35)
Lesson 19 Resources
Module 5: Marketing
About Module 5
Lesson 20: Choosing a distribution channel for your products (8:23)
Lesson 20 Resources
Lesson 21: Selling wholesale (13:48)
Lesson 21 Resources
Lesson 22: Your beauty brand launch plan (15:16)
Lesson 22 Resources
Lesson 23: Set up your business online (13:39)
Lesson 23 Resource
Lesson 24: Email marketing (3:49)
Lesson 25: Social media marketing (26:43)
Lesson 25 Resources
Lesson 26 : PR (2:44)
Lesson 26 Resources
Closing Thoughts
Congratulations! (1:00)
Lesson 20: Choosing a distribution channel for your products
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